Hi, I'm Lindsay, a lifestyle copywriter from Waterloo. With a background in social work, I seamlessly blend empathy with strategic writing to help brands nourish their audiences.

Whether I'm writing an article about managing anxiety, or ad copy that motivates readers to try your new smoothie bar, I incorporate relatability with goal-driven content.

I've worked with media companies, grassroots organizations, and small businesses to create effective blogs, SEO articles, social media copy, and ad copy tailored for each unique audience.

With my diverse experience, I specialize in creating content that not only informs but deeply resonates with readers.

✅ Blogs and articles that build trust and offer meaningful advice

✅ Ad copy that converts

✅ Sales emails that inspire your readers to take action

✅ Website copy that highlights your brand's unique offerings

✅ Social media copy that builds brand loyalty and keeps your audience engaged

To view samples of my writing, visit my articles or short copy pages.

✍️ Produced SEO product listicles, mental health blogs, and travel articles for Perk Media.

✍️ Created relatable relationship and dating advice articles for the dating app HER.

✍️ Wrote practical career development articles for new grads for Talent Egg.

✍️ Developed timely social media ad copy for KW VegFest.

✍️ Crafts informative long-form content for Dog Friendly Kitchener Waterloo. 

✏️ Professional Writing Certificate, Marketing and Public Relations (Expected December 2024), University of Calgary

✏️ Ultimate SEO Training by Joshua George via Udemy

✏️Bachelor of Arts, Social Development Studies - Specialization in Individual Well-Being and Development, University of Waterloo

✏️ Bachelor of Social Work, Post-Degree Program, University of Waterloo

I offer the human touch to help lifestyle brands nurture their audiences with handcrafted content, made by a real, relatable person.

I help you keep readers engaged while offering my personal experience, deep insight into the human condition, and a unique and diverse perspective.

Working with me means you save time while nourishing your audience.

Contact me to get started!